Welcome to the Social Era
Traditional marketing is official dead so it’s time to welcome the social era
Last week I wrote a post called “marketing is dead” which was all about an article that the Harvard Business Review published acknowledging that traditional marketing strategies no longer apply. This week another great article was published by HBR explaining that we are in a new era of doing business called the “social era.”
The social era is much more than just the use social media, it’s a complete paradigm shift in how we communicate with and view our customers and audiences. This has huge implications in our marketing and how we go about business all together.
In fact, in this new social era there are a whole new set of rules to follow. As an entrepreneur marketing your business in the social era you simply must live by these rules.
So what is this social era mean to you and your business?
Great question and here’s my answer…
Here are the new rules of the social era that have given me great results in less time.
Be sure to check out the article in the HBR “Traditional Strategy is Dead Welcome to the #SocialEra” and download the authors ebook as well. Good stuff!
Ok, go have fun marketing in the new social era!
P.s. Leave me a comment below with your thoughts! Oh and we sure to get the new rules of the social era!
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